For Immediate Release / April 24, 2005

eNETBANNER.COM ANNOUNCES LAUNCH

Las Vegas, NV – eNetBanner.com (“eNet”) the newest interactive marketing agency on the block, today announced its official launch.

eNet, founded in 2005, is made up of several partners with many years of Internet marketing experience.  Their stated mission is to help their client’s leverage the power of banner and coupon advertising in order to better allocate marketing spend.  So much of Internet marketing, particularly banner advertising, has proven to be a careful balancing act for many companies.  As contextual marketing, and even search, have come under fire recently, there has been a resurgence in interest in banner advertising.  And, as more consumers turn online looking for deals, the once lowly coupon is ready for a comeback

eNet’s focus is banner and coupon advertising.  They promise to help cut waste out of marketing budgets and to help their clients spend their online advertising budget wisely.  By focusing on banner ads, which are still at a discount to many other forms of online advertising, companies will be able to better manage their brand, as well as focus on ROI.

As consumers have grown more web savvy with issue to discounts, and as more and more consumers actively comparison shop for discounted products, the role that online coupons play has begun to grow.  Bargain shoppers used to be, and still are offline, a narrow sliver of companies’ target demographic.  But the power of the Internet to quickly research pricing discrepancies has allowed an entire new generation of shoppers to become virtual coupon cutters.

This trend can be viewed as anathema to full priced sales, or as a marketing boon to savvy retailers.  By leveraging the power of strategically placed coupons, companies will be able to target sites by product relevance, and speak to the newly emerging discount hungry masses, all while building their brand through reasonably priced media buys.

eNet’s chosen methods will allow their clients to focus on their discount target demographics, and to ensure that their products are included in each consumer’s research.  It would also allow an advertiser to offer consumers loss leaders, or excess inventory, at a discount.  eNet’s strategy is to very carefully select banner placements for each specific product in order to allow the maximum targeting relevancy.   The object of the coupon is to raise brand awareness of flexibility in product pricing, and to drive traffic.  It may not always be possible to corner the marketplace for a product with the discount minded, but it is possible, with judicious use of coupon banners, to keep one’s product in the eye of comparison shoppers. 

The beauty of well placed coupons is that they market largely to an advertiser’s discount demographic without affecting pricing of brand loyal consumers who go directly to a site.  This permits a multiple pricing structure, which will not dilute premium purchasers, but will specifically target the discount shoppers.  As consumption habits evolve with the evolution of the Internet itself, and as each year larger portions of erstwhile premium purchasers morph into comparison shoppers, it will be necessary to change marketing strategies in order to retain the growing disaffected masses.

For inquiries contact:

info@eNetBanner.com